Mga kababayan ko....
Dapat lang malaman nyo
Bilib ako sa kulay ko
Ako ay Pilipino...

It's been few days since we celebrated the Independence Day.
but the question is..
Why do we celebrate Independence Day?
Independence is our freedom to express who we are and to confidently wear
the style that represents our goals and aspirations in life.

Did you know that we are now celebrating 120th Independence Day?
So now, we should value more and appreciate the meaning and substance of
diversified fashion styles that showcase the personalities of innovative, talented,
and creative generation of the Century (The Millennials)

Last June 12, 2018, SM City North Edsa celebrated Independence Day in partnership with one

of the hottest street fashion designers Jeffrey Rogador, whose designs are a celebration of immense and diverse Filipino culture through a fashion show called "Manila Street Wear" held at The Block Atrium.

His collection features a style with a concoction of contemporary and deep-rooted

aesthetics that both serves form and functionality.

Jeffrey Rogador designs is about dressing up and celebrating 

the liberty and diversity regardless of age.

Rogador's work represent style, comfort, and function mostly made

as "ready to wear" for the people who love to go with style 

without sacrificing the comfort of what they wear. 

In other words, it is simple and staple.

Rogador is a fine arts graduate from University of Sto. Tomas and

is fond of making art that is wearable. To make his vision come to life, he took up

fashion design in Fashion Institute of the Philippines and joined the

 6th MEGA Young Designers' Competition and he became on of the mentors

of the prestigious Philippine Fashion competition.

Aside from Jeffrey Rogador's collection, other clothing brands were also

featured at the event such as Folded & Hung, Mossimo and Marithe + Francois Girbaud.

60 aspiring models from all shapes and sizes representing
 the genuine Filipino people of today together with the famous celebrities, 
social media influencers and sports enthusiast. 

SM Malls constant and loyal shoppers experienced

 other art-related activities like hand-painted clothes workshop and live fashion

wall art demo during the event.

There were also an exhibit and selling of seven different 

Filipino culture-inspired collections of Rogador. 

These rare collections definitely fit and match to the fashion needs of every Millennials.

For more information

Facebook: https://www.facebook.com/smnedsa/

Instagram: @smnorthedsa

#ManilaStreetWear