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Hamilo Coast through its developer, SM Prime’s Costa Del Hamilo, Inc. safeguards a 20-hectare mangrove forest, the largest of its kind in Nasugbu, Batangas. 

Together with the World Wildlife Fund for Nature Philippines (WWF-Philippines), Hamilo Coast continues to preserve over 50,000 mangrove trees to date as it remains committed to its advocacy for environmental and social sustainability.


 


Bursting with color starting April, SM Supermalls is giving its shoppers of all ages a spectrum of hope, happiness, and fun with delightful and safe activities that everyone in the family can look forward to when they visit their favorite SM mall.



Snap-worthy rainbow play areas! Multifunctional play pods in all colors of the rainbow await you at the indoor and outdoor play pods that kids and kids-at-heart will love. From rainbow staircases to larger than life displays, you’ll have no trouble getting the best and most colorful #POTD entry!




Sizzling hot summer deals! What’s summer without a mall-wide sale? Go on a shopping spree and get all your summer essentials, including must-have toys, at the nearest SM mall. Delight your kids with sporty knick knacks, inflatables, and bikes to amp up their summer activities even while at home. Visit the pop-up stores in select SM malls for great finds and exclusive deals!








Sweet treats and Summer Eats! Sip, eat, repeat, and satisfy those cravings with a wide array of food and drink choices at SM Summer Eats!  A weekend al fresco market awaits you with delicious meals and refreshing drinks all in IG-worthy colorful dining spaces! Watch out for Summer Teas happening on April 16 to 30 where there will be lots of discounts on the best milk teas to quench your thirst too! 






Summer fun under the sun! Time to flex that Tiktok talent! Be witty and wacky, colorful and bright, at the SM Summer Tiktok challenge which you can shoot at any of the the malls’ colorful outdoor and indoor displays. For pawrents, you can have a furry fun time with your pets when you join the pet olympics, go on a picnic with them, or treat them with a pampering session. For the fitness buff, there’s going to be a 7-day fitness blitz for adults and kids at select SM malls where you can blow off steam and sweat it out. Whatever your passion is, we have lots of summer fun activities lined up for you!






From safe dining to shopping and everything in between, make it a fun and colorful summer to remember at SM Supermalls! Make sure to visit www.smsupermalls.com or like and follow @smsupermalls on all social media platforms for the latest news, promos, and activities.





 Climate change is real and Filipinos are among those who can attest to the devastating effects it brings to everyday life. Faced with about 20 typhoons a year, the Asian Development Bank reported that the total impact from storms have reached about US$20 billion from 1990 to 2020. It causes a temporary disruption due to mass evacuations which bring about an average of 2-8% reduction in gross domestic product annually. 


Despite the reoccurring devastation felt during calamities, Filipinos still manage to see the humorous side of life and are often reported as one of the happiest people in the world. However, this may soon be tested as, according to the latest report of the UN Intergovernmental Panel on Climate Change, things are about to get worse as the planet heats up, accelerating the effects of climate change and making the Philippines more vulnerable to drastic changes in weather patterns. 


On average, the Philippines receives about 2,400 millimeters of rainfall each year, one of the highest in the world. While this poses a problem for the country, there is a silver lining, as it can also be the solution for water scarcity. However, currently the Philippines only harvests around 6% of its rainwater compared to India which harvests around 60% of the 700-millimeter average rainfall it receives each year. 


Rain Water – a friend or a foe?


Water is a scarce resource. The United Nations Sustainable Development Goal number 6 identifies access to clean water as one of the global priorities to be achieved by 2030. Aligned to its environmental responsibility programs, SM takes a closer look at the use of water and how it can be turned from a foe to a friend.

SM builds its malls and integrated lifestyle cities with resilience and sustainability in mind. Understanding the value of water, SM builds rain water catchments in its malls to harvest large volumes of rain water particularly in flood prone areas.


“We approach it two ways: resilience – to help communities be flood free; and sustainability – to optimize water which is a scarce resource so we can use it for other purposes rather than just waste it,” says Architect Fides Garcia-Hsu, Vice President at SM Engineering Design and Development.

Vermont Park and Vermont Royale are two communities that once saw rain as a foe. Every time it rained, their neighborhoods ended up under water, damaging their homes. Today, home owners welcome the rain as water that can be harvested and stored for future use. The reason? SM City Masinag’s rain water catchment facility!   It has a 17,681 cubic meter water capacity. The two communities connected their drainage systems to the mall which is equipped with three 30HP submersible pumps which are used to pump out accumulated rain water. 


“Wherever SM is, we try to help our communities become resilient to changing weather patterns,” explains Arch. Garcia-Hsu. “Nationwide, we have 20 malls equipped with rainwater catchment facilities that help rain water management to avoid flash floods for surrounding communities.”

As a company SM invests 10% of its capital expenditure to integrate disaster resilient and sustainability features in its malls and integrated lifestyle city designs. “We take a long-term view on resilience and when we talk about sustainability, we look at how we can address perennial problems like flooding and address systemic change,” Arch. Garcia-Hsu expounds.


Serving as pioneers in the installation of rain water catchment facilities, SM was instrumental in the passing ordinances and inclusion of the installation of water catchment facilities for developments by regulatory bodies. In recent years, Senator Manny Pacquiao passed the ‘Rain Water Harvesting Act – Senate Bill 1309’ mandating the establishment, maintenance and management of rain water harvesting systems in the country. 


 “Aside from building resilient infrastructure, we also build the resilience of our stakeholders by providing disaster preparedness training through our SM Cares programs,” shared Chito Bauzon, SM Cares Marketing Asst. Vice President. “We have programs targeted to senior citizens and those with special needs as they are the ones left most vulnerable during times of calamities.” 


With the threat of climate change looming, typhoons are only expected to get stronger with intensified rainfall. With more Filipinos moving to urban centers, the Philippines will need to retrofit its cities for resiliency or build new sustainability cities to finally live flood free.





Aside from free medical consultations and medicines, SM also provides free diagnostics and laboratory services to stakeholders specially in grassroot communities

The private sector plays a significant role when it comes to economic growth in the Philippines by generating more jobs and contributing to our gross domestic product (GDP). Beyond that, it is also considered to be a driving force for inclusive and sustainable development in the country as more and more businesses employ corporate social responsibility (CSR) initiatives to address social and environmental concerns within the communities where they operate.

By helping improve the quality of life of the people in these host communities, business is able to flourish. As such, CSR has become a key pillar of successful business management through the years. SM’s visionary founder, Henry “Tatang” Sy, Sr., put it best in his principle that social development and investment go hand in hand with business growth to achieve a better future.

SM KSK Urban Farmers from Pasay City

The SM group has embraced the responsibility to contribute to nation building through its social good arm, the SM Foundation, Inc. (SMFI). For nearly four decades, we have focused our resources, time, and reach to ensure that we are able to create opportunities wherever SM is present through social good programs that are geared towards quality education, sustainable agriculture, healthcare, and disaster response.

Anchored on Tatang’s belief that education is the greatest equalizer, SMFI established the SM Scholarship Program in 1993 to provide the youth access to quality tertiary and vocational education. We believe that through our scholarship grants, SM will be able to contribute to eradicating the intergenerational poverty cycle by granting scholarships to economically challenged but deserving students. And to complement this and more importantly, to address the challenges being faced by our public school system, SMFI, together with social good partners such as SM Prime, we have provided school buildings equipped with key facilities and equipment to underserved communities. 

Another social good pillar of SMFI is sustainable agriculture that aims to address the dilemma of the aging farmer population in the country as well as the growing gap between supply and demand for local food sources. In 2007, the foundation launched the Kabalikat sa Kabuhayan (KSK) program to bring modern and sustainable farming skills and linkages in both rural and urban communities, empowering farmers to have food on their table and creating market linkage to provide them with economic opportunities. 

Residents from Foreshore, Tondo Manila can now utilize a fully equipped Super Health Center from SM

Accessible healthcare and timely disaster response are also at the heart of the foundation’s advocacy. Through its Health and Wellness program, SMFI helps address the shortage of quality healthcare facilities in the country by constructing and upgrading health centers in host communities supplemented by medical mission activities nationwide. The Operation Tulong Express (OPTE), on the other hand, gives immediate assistance in the form of relief goods and medical services in collaboration with SM Supermalls and SM Markets to communities affected by calamities and disasters that frequently occur in the country.

Staying true to its commitment, SMFI is one of the first responders after the onslaught of Typhoon Odette


During the onset of the Covid-19 pandemic in 2020, SMFI was one of the first organizations to assume an active role in assisting in the pandemic response by expanding the reach and impact of the Health and Wellness program and utilizing its partnerships to extend a helping hand to frontliners and Filipinos nationwide, especially those in SM host communities.

Through these social good programs, we continuously aspire to be a development partner for our host communities and serve as model for other organizations in terms of bringing social development specially in areas where they operate.

Implementing CSR involves a dynamic learning process given that social and environmental good are moving targets – and these cannot be fully achieved through one-time activities and decisions. Instead, companies should view and approach CSR as a process of continuous improvement that involves being constantly alert to new issues and considerations, which can be achieved through consistent community consultation and engagement.

And contrary to the notion that CSR is only an approach for large corporations and multi-national businesses, small and medium-scale enterprises can also have the means to benefit their respective communities in their own ways. In fact, they are more likely to effectively facilitate local-level CSR programs as they are more deeply embedded in their communities. Examples of these include sourcing of raw materials from community-based suppliers, matching and encouraging charitable work by employees, and even as simple as going paperless in their daily business operations.

CSR programs, no matter the size or scale, are valuable to the communities they are serving because of their pivotal role in promoting sustainable, just, and balanced development, and contribution in addressing social and environmental challenges. 


Despite the Covid-19 pandemic, the year 2021 was sort of a banner year for the Philippines regarding its participation in various electronic sports (Esports) events, either locally or internationally, where Pinoy players have dominated the majority of these competitions.
No wonder, with the lucrative money prizes and distinctions that await esports athletes, the esports market in the country grew further. And since smartphones continue to become the ubiquitous gadget for Filipinos, coupled with improving mobile internet connectivity, expect esports to continue to attract youngsters to the esports arena.

One such esports team is “Virgin Souls.”
“Our team was named ‘Virgin Souls’ because we have a business called ‘Virgin Soles,’ which is a sneaker cleaning product. We loved the name ‘Virgin Souls’ because we wanted to show the other teams our ‘clean and smooth moves,’” explains Ingrid, team manager of Virgin Souls, whose members include Jetson Ignacio, Kharl Tan, Kristofer Calderon, Joshua Albino, Steven Buenaventura, Mark Cabigting, and Coach, Laurence Ruiz.
Initially, recruitment requirements for team members were not really that high because it was what she called a “passion project.” However, after a few months, they started to become strict when they added Banting, one of the country’s top tanks, to the team, a child prodigy since he was only 16 years old. They made some changes to the requirements for inclusion to the team, such as high points, that recruits have to go through the process in choosing players. “What we did was we held tryouts and recruits were made to answer certain interview questions to gauge their attitude, and then we interviewed them. And we didn’t set any age requirement as long as they are dexterous enough to play the game.”
She explained the choice of Goyo, who is 22, as the team captain, who was chosen because of his maturity to lead the team, someone the other team members can refer to as their “kuya.”
Why esports?
It was her little brother’s dream, says Ingrid, to be part of a pro team, and it was hers and her partner’s passion since he is a co-owner of the TNC Pro Team so she decided to form an amateur one. “For a professional team, the pressure is much higher, same with the costs, but the prizes are bigger. With an amateur team, the risks are also high. It’s really about investing time, resources because the competition field is much bigger and the chances of winning are smaller.”
Challenges abound
The first challenge they faced, according to Ingrid, was the recruitment, which is more skills-based. On the first stage, she said, it’s all about skills, and then after that the interview for their attitude, though that can’t be gauged immediately. By the time they went to boot camp, that’s where they saw who they really were. “Because they’re young, we saw their immaturity, their difficulty in dealing with other people, and the pandemic somewhat affected their social skills. We had to adjust things while they were at boot camp, and taught them how to go along with other people,” she said.
But what she was glad about was that the majority of the players have supportive parents who wanted to support their child’s dream, although they had difficulty with some, like that of Haru, one of the players, who had a super strict guardian. “That was understandable so we had to explain that their children are safe with us, so we put in place protocols like regular Covid-19 testing every month.”
For one of the team members, he said it was difficult to be away from his family, his child, but he needs to do it to fulfill his dreams and to prove himself that he feels the need to be better. His sentiments were echoed by the other team members, who all shared that what they’re doing is for the fulfillment of their dreams, and of course the bonding time with teammates is necessary to fight homesickness.
Ingrid is also proud that their team members, mostly students, still managed to excel in school despite their busy schedule in training. It all boils down to time management, she said, because she doesn’t want the players to neglect their studies since education is still important. “They’re not different from traditional sports athletes where they have to maintain good grades because we don’t want people to think that esports is a hindrance to their studies.”
Legislative action
The idea of identifying esports players as “athletes” much like in traditional sports, was the reason why Ingrid joined the party list CLICK, or Computer Literacy, Innovation, Connectivity and Knowledge, since one of their major platforms is on esports, where they want to help the kids gain recognition as athletes, for esports to be respected. “We believe CLICK can help us and other teams achieve that level of respect, that they will help the esports scene. They’re the only partylist that devotes time to support esports, and have future projects related to its development. It’s nice to know that there’s a group such as CLICK as a partner of the esports community.”
The future of esports with CLICK’s help
With CLICK’s help, Ingrid believes that esports will become a viable option for kids who want to pursue an esports career. As of now, she said, those venturing into esports are still very few, and fewer parents believe in it. “With the help of CLICK, I think they will be able to help us shape the future generation who are more open to go into esports, especially parents. Once CLICK is elected into Congress, they can come up with laws for its further development and support during competitions, especially regarding travel requirements. With the help of CLICK, we hope they can make parents understand that esports is not just a game and it’s not just a waste of time. I think CLICK can help us change that perspective.”
It is all about making the right CLICK through technology. The esports community have chosen CLICK as their partylist of choice. So, be ready to choose CLICK, No. 40 on the ballot.
To know more about “CLICK,” visit https://www.clickpartylist.ph, of follow CLICK Party-list on Facebook (www.facebook.com/CLICKpartylist), Twitter (https://twitter.com/ClickPartylist), Instagram (https://www.instagram.com/clickpartylist/), YouTube (https://bit.ly/CLICKPARTYLIST), Linkedin (https://www.linkedin.com/in/partylist-click-4b0016227/) or TikTok (https://www.tiktok.com/@clickpartylist).

 

SM Supermalls teams up with the Girl Scouts of the Philippines (GSP) to boost the Department of Health’s ‘Resbakuna Kids’ nationwide vaccination campaign. 

SM Supermalls’ ongoing vaccination efforts will now also welcome over 700,000 members of the GSP to get inoculated against COVID-19 starting April 2.

“We remain devoted to supporting the ‘Resbakuna Kids’ campaign of the Department of Health, and I think what’s more important is being able to administer the vaccinations particularly to the Girl Scouts of the Philippines who have not been vaccinated yet,” said Joaquin San Agustin, Senior Vice President of Marketing at SM Supermalls. 

Laging Handa! SM Supermalls, the PH government’s single biggest private entity partner, together with Girl Scouts of the Philippines (GSP) launched Resbakuna Kids to vaccinate Girl Scouts aged 5-17 and adult members for booster shots at SM Megamall's Kids wonderland-themed vaccination site. The event was attended by SM Supermalls Senior VP for Marketing Joaquin San Agustin, SM Supermalls Asst. VP for Operations Ian Mathay, Mandaluyong City Hospital Director Cesar J. Tutaan and GSP National President Nina Lim-Yuson.


San Agustin also urged those who are still hesitant to get jabbed to safeguard the public’s health and safety. 

“We encourage everyone to get vaccinated and for those who were vaccinated to get their boosters. It is not only for the safety of the person [but it is also] for the safety of their families and we, at SM Supermalls, will always welcome everyone for vaccinations here in our malls nationwide,” San Augstin said.




GSP National President Nina Lim-Yuson also echoed the need for children to get vaccinated so they can fulfill their duty of serving their communities. 

“We know the Girl Scouts of the Philippines made their promise to serve God and our country and to help people at all times. You cannot help others if you are sick. We want everybody to be healthy and well, and that is why we hope they will all get vaccinated at SM Supermalls,” Yuson said.



This initiative led by SM Supermalls is encouraging members of the GSP who have not been vaccinated yet, especially children aged 5 to 11, 12 to 17 and senior citizens to get jabbed at their nearest SM mall vaccination site.

 

Prior to the vaccination day, GSP members must register in their respective local councils. Parents and guardians must also secure copies of any of the following documents: birth certificate, health records, school registration or ID, or baptismal certificate.




 

The collaboration between SM Supermalls and the GSP aims to speed up the vaccination rollout in the Philippines in order to achieve herd immunity in the country as soon as possible.


Current members of the Girl Scouts of the Philippines aged 18 and above may avail of free booster shots as well. 


As the single biggest entity to vaccinate Filipinos in the country, SM Supermalls has already administered over 9.4 million doses of COVID-19 vaccines nationwide in its 78 mall vaccination sites. 

McDonald’s, Jollibee, Tom’s World, and Toy Kingdom join hands in making this event all the more special for the Girl Scouts.


The mall chain remains dedicated in its commitment to ensuring a safe malling experience for the public through its staunch support of the government’s nationwide vaccination campaign.







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