panelists of Philippine Marketing Association in preparation for
this year's 1st Asian Marketing Leadership Summit called
"Fifty Shades of Marketing" They gave us some introduction about the leadership summit and how marketers will benefit from attending this marketing conference.
Wanna know one of the reason why it is called Fifty Shades of Marketing?
It's because the association has invited fifty different marketing practitioners,
each bringing what they know their own marketing shade.
Before anything else, Let us first meet the Philippine Marketing Association Panelists.
Meet The PMA Panelists
Henry S. Tenedero, CPM
President, PMA
President, Education For All
Development Center
Arlene P. Padua, CPM
Executive Vice President/2015
Induction Director
1st Asian Marketing Leadership Summit, PMA
President/Managing Director, Post10
Worldwide, Inc.
Gwenn Albarracin, CPM
Adviser, AMLS/ 2012 PMA President
President, Center for Pop Music
Philippines
Yayu E. Javier, CPM
Adviser, AMLS/ 2014 PMA President
President, Avanza, Inc.
Mr. Donald Patrick L. Lim, CPM
Over-all Chairman, Asian Marketing
Leadership Summit,
2005 PMA President
Chief Digital Officer, ABS-CBN
It is every
marketer’s goal to be able to control the market, making consumers believe a
brand’s promise and behave favorably. But according to a marketing guru, to be
in control, brands must first learn to submit.
“Marketing is always about brands being dominant and consumers submitting. But in reality, every brand has to submit first because the submissive is the one who is in control,” explains Donald Lim, over-all chairman of the Philippine Marketing Association’s “Fifty Shades of Marketing.”
He further explains by citing
Facebook as an example. While all brands want to engage their customers, some
are afraid of setting up a Facebook Page because of the fear of getting bad
feedback or comments. But Lim believes that should not be the case. “Creating a
channel for interactive engagement with the market is an example of submitting
to them. When you start submitting to your market, you will learn how to
manage. Eventually, you will realize that you become the dominant.”
This lesson in marketing is
pretty much parallel to the premise of the book, “Fifty Shades of Grey”.
Taking inspiration from the bestseller, the theme of this year’s
1st Asian Marketing Leadership Summit is “Fifty Shades of Marketing.”
The Asian Marketing Leadership Summit (AMLS) is the new brand of the annual marketing conference that PMA stages. But unlike the previous conference, this year is much more of a gathering of marketing leaders, a summit where there will be more discussions and interactions.
To fit the theme even more, the
association has invited fifty different marketing practitioners, each bringing
what they know -- their own marketing shade.
“We felt that every marketing person has
his or her own shade of creativity and innovation. Basically 50 shades mean 50
kinds of marketing persons showing their expertise.”
Participants could choose from
different tracks like Branding, PR, and Media. There will be speakers from
government, showbiz, branding, digital, all talking about their marketing
shades – how they solved their marketing problems and what makes their solutions
different.
The event will be held on July 8
and 9 at the Sofitel Tent.
Senator Chiz Escudero will deliver the keynote
during the plenary session while Francis Kong will close the plenary. On day
two, ABS-CBN CEO Charo Santos will open the session while the closing plenary
will be an ABS-CBN Special Aquino & Abunda session with celebrity guests.
The summit is not only an opportunity
for every marketer to grow and learn. It also serves as a venue for them to get
to know fellow marketers.
“Participants could learn as much by choosing the
track that they want. They should also take this chance to network like they’ve
never networked before,” advises Lim.
For more information about the 1st
Asian Marketing Leadership Summit,
Our eyes is the window of our soul.
Every time we are talking to somebody, the first thing
that we're going to look at is the eyes.
I believe that a woman must always keep her eyes beautiful.
I also believe that the most important eye make-up routine
would be applying a mascara.
Why? because it really saves time.
You don't need to finish all the eye-makeup routine such as
applying an eye primer, eye shadow and eyeliner especially if it's just for
an every day make-up look for school or work. It will take you a lot of time
before leaving the house. But with just a few swipes of mascara,
you are already good to go because your eyes will become more alive and beautiful.
I really have a thin short eyelashes, my close friends were saying that they
could count my lashes (haha) I ain't mad cause i really think it is true.
Instead of getting mad and being depressed, i chose to do something.
All of us who has a short thin lashes can do something!
We must admit that we really look dull because of our eyelashes.
I really look like sleepy even though i slept for 10 hours.
So what i did was i researched about how to make eyelashes thicker.
There comes the mascara and eyelash extension.
I first tried the eyelash extension because it is semi-permanent
but it was an epic fail. Every time the synthetic lashes falls off,
my real lashes were gone too.
It feels like i am committing a suicide (exagg)!
Imagine i already have thin lashes
and i don't know what to do if it will be all gone.
Well, this is just my personal experience
i don't know if it's the same with you.
So after trying out the eyelash extension,
I've searched about the mascara.
I actually tried different mascara, at first i must admit
i hate mascara! why? it makes my eyes look like a panda.
It looks like i have black dark circles under my eyes
every time it smudge and it's annoying
i keep on wiping and wiping.
But, now i am really happy because
I have met my new best friend..
The Maybelline Hypercurl Mascara!
I am really amazed with this product.
Check out the video on how i applied the
Maybelline Hypercurl Mascara
Now, I would like to show you the great power of
Maybelline Hypercurl Mascara
You can see my left eye with natural lashes,
it is super thin and short.
But check out my right eye with the
Maybelline Hypercurl Mascara.
You will definitely see that it has become
more thick and more longer.
It has a big big difference!
You can't really blame me if i'm loving this product.
In just a few swipes of this mascara, my eyelashes became
fuller , thicker and longer! I really feel confident every time
i am wearing a mascara. It really adds beauty on my eyes.
I can now finally say goodbye with my dull eyes
and say hello to a better, glowing and beautiful
eyes. With just less than a minute, you can achieve the
perfect eyelashes that every girls dream.
This is really now a part of my everyday make-up.
Having a volumized and curled eyelashes makes us really more
beautiful plus it boost a lot of confidence.
No more dull looking days because there is Maybelline Hypercurl Mascara.
We have different fashion trends every year,
last year was more of a matching clothes, midi and pleated skirts.
Normcore look was also a big hit last 2014,
What about the latest trends this year?
All of us were really lucky because Ayala Malls have brought us
the latest in fashion and design through the Style Origin.
What is Style Origin? It is a lifestyle series presented by Ayala Malls that gives shoppers
a look at the latest and greatest from top brands and designers.
Beyond trends, Style Origin celebrates what's new and
what's next in clothing and design.
Hey loves! Recently, i have visited a store
perfect for leather bag lovers!
It's none other than
The Tannery Manila
It is located at 2nd Flr, Bldg. A Tiendesitas Pasig City.
You might think why it was named "The Tannery Manila"
A Tannery is a term for a place where the skins are processed.
Tanning is a process of treating skins of animals to produce leather,
which is more durable and less susceptible to decomposition.
The Tannery is a group of leather artisans dedicated to the production of high quality leather and leather goods. Coming from a long line of leather makers, the Hermoso family began the venture in 1901 and is considered to be the local pioneers of the industry. Through the years, it has perfected the leather making process, with a know-how passed on from generation to generation; adapting to modern manufacturing technology while retaining the classic and traditional methods.
Honda is taking its dominance in the scooter market in the
ASEAN region to the Philippines.
The world’s No. 1 motorcycle manufacturer since 1959
could not have picked a better product to reiterate and
reinforce its market leadership in the Philippines with the roll out of its
New Generation BeAT-FI eSP Series scooter.
They organized a successful exciting fun event held at
SM Mall of Asia Music Hall last May 30, 2015
entitled " Let Your Beat Out " to feature the
latest offering of Honda Philippines.
They have also organized an online campaign on facebook to
let everyone share their beat out through extreme sports and music.
Hi loves! It's my first time to attend
such an exciting and wonderful event by Animax.
The Animax Carnival 2015
It was a two days fun event held last May 30 & 31, 2015 at
SMX Convention Center, Hall 4.Anime
Filipino Fans flocked in
Animax Carnival Philippines 2015 to celebrate Japanese
tradition and J-Pop.
As expected, the event turned out very well.
It was a successful event hosted by the renowed
cosplayer Rhianna Floresca
and Actor Eri Neeman, the event kicked off staging
various
Animax Stage Games brought by event sponsors
Yoshinoya, Brother and
Royal Thru Orange.
Hi loves! It's been a week since i posted my
everyday make-up look using three (3) products,
I've noticed that some women feels like
Mascara isn't that important.
Some of them were even afraid to try the Mascara
because of the myths that they have heard from others.
So I've created this post for you to know more about Mascara.
Here's some of the Mascara Myths list that I've made.
So Let's Start?
Ever dreamed of having a white fair skin?
That isn't a dream anymore because
"Allele White" is finally here!
I myself felt like "Is it for real?"
Well, fortunately! It is real!
I myself tried the product and
I've also met the woman behind this amazing product.
She's none other than, Ms. Isabel Molina.
She is the founder and CEO of Allele White
The dark and haunting series “Hannibal” returns for a third season,
revealing the fates of characters hanging in the balance,
and the continuing psychological cat and mouse games they face.
Tanerry Manila is a 100% home-grown brand, which specializes in the manufacturing of leather materials and leather goods.
They are not just bag makers, but also experts in leather being in the industry since 1901. They are committed in catering to both product and quality service.
The Tannery Manila offers product warranty and made-to-order services for individuals who are looking to personalize, who have specific requirements, or who like to materialize a particular design in mind.
The Tannery Manila lets you turn your idea into a reality!
If you want to check the best selection of leathergoods, visit their website at www.thetannerymanila.com
or drop by their store at 2nd Floor, Building A, Tiendesitas Pasig.
For even better news, The Tannery Manila Pop-Up Sale is just around the corner! Coming this June 20 to 21 discover quality leathergoods on sale at the 1st Building A, Tiendesitas, Pasig. This happens only twice a year and with up to 60% price discounts, leather enthusiasts surely won't want to miss
Don't forget to join their LEATHER ADDICT - BAG GIVEAWAY!
See contest mechanics below to find out how to WIN!
For more info visit
http://www.thetannerymanila.com/
Ever since i was a kid, i envy those people who was luckily
given a natural thick eyebrows and eyelashes.
Having a thin brows and lashes makes my self esteem really low.
It feels like "I'm an Alien!?"
When i learned about the eyebrow pencil and mascara,
I became the happiest person in the world. (exaggerated)
But seriously, it helped me a lot.
But not all the time you can wear a make-up
and sometimes i really feel like i'm too lazy to wear a make-up.
Now, I've discovered something new!
Something that would really help us build
our confidence and be naturally beautiful.
It's the embroidery services by
The Eyebrowdery
The Eyebrowdery offers a 3D Permanent Make-up which is the
Make-up Embroidery. It has become known with different countries such as
Singapore, Korea, Japan and Hongkong.The Eyebrowdery was established to offer the most innovative way of putting permanent make-up on our glorious faces. I am really happy and amazed their materials come from natural plant extracts thus making it very organic,
environment friendly, and 100% safe.
Want a virtual tour at The Eyebrowdery?
Click the video below:
Video by: Ralph Adversario of PMCM
If you guys are following me on my social media sites,
You might have seen some of my journey when i tried their
Eyebrow Embroidery. I am really really excited to share my experience
with you guys but before that just to make things more exciting! (haha)
The Eyebrowdery also offers an Eyeliner embroidery and Lips embroidery.
Wait, I have been talking a lot about the embroidery
and yet i haven't explain what is an embroidery.
Embroidery is different with the tattoo.
3D Makeup Embroidery is a semi permanent technique
using a color pigment drawn onto the skin
resulting to a natural looking eyebrows.
The technique used is natural feathering of hair like
strokes creating a beautifully designed.
So before i share the procedure of the Eyebrow Embroidery.
Let's take a look first at the Eyeliner and Lips Embroidery.
Eyeliner Embroidery
"Eyeliner can be drawn on upper lashes, beneath lower lashes or even both.
It always enhance the eye shape and beautifies the eyes may it be tight lined ot even winged."
They have applied first a topical anesthesia around her eyes,
before Ms. Klarisse drawn the eyeliner on her eyes.
I have seen the whole procedure and it's pretty fast.
The procedure lasted for just an hour or less.
As you can see, her left eye is more defined than her right eye.
It really looks so natural and her eyes become more glowing.
Below is the final photo of her eyes.
I super love the result, Her eyes became more alive.
Next is the Lips Embroidery.
Lips Embroidery
Lips Emboridery is a procedure that tones up your lips to a more
natural pinkish color instead of dull and lifeless shade.
You can actually choose a color that compliments your skin.
It's Safe and very practical, saves your money in a long run and
you are ready to kiss all the time.
Here's the actual photos during our visit.
Here's the before photo.
(Natural Lip Color)
Same process just like the eyeliner,
They applied some topical anesthesia on her lips
and covered it with a plastic wrap for 30-45 minutes.
I've noticed that there's a little bit pain on this procedure
because our lips are very sensitive.
They also informed us that there's also some tendency for it to be inflamed.
The procedure lasted for about 2 - 2 1/2 hours
Here's the actual after photo.
(Sorry i took this photo while they're applying a gel on her lips)
I love the new color of her lips, after several days it will eventually fade
to make it look more a natural lip tint. Isn't it so amazing?
Now we're down to the last one.
This time, It's my own experience.
Eyebrow Embroidery
Eyebrow Embroidery is a different procedure than the eyebrow tattooing.
In eyebrow tattooing, the procedure aims for a permanent brow shape and structure
which eventually fades off into colors green, blue or reddish in tone.
Eyebrow Embroidery is also known as eyebrow hairline stroke in Canada,
It is a semi-permanent technique using a vegetable dye pigment drawn onto the
skin giving us a natural looking eyebrows. You will wake up with natural looking make-up
for embroidery gives us an additional fine strand of eyebrows.
Now, here's the before photo of my eyebrows.
As you can see i have an uneven thin eyebrows.
By the way, in the embroidery treatments.
The owner of The Eyebrowdery, Ms. Klarisse Tabao will be the one
who'll be doing it on their clients. I'll give you guys a short biography of Ms. Klarisse.
Ms. Klarisse Tabao studied Eyebrow, Eyeliner, and Lips Embroidery in Aesthetics International Academy in Singapore which specializes in all kinds of beauty services and was coached by Miss Dolly Tan who is known globally for her embroidery prowess. Miss Dolly praises Klarisse for her natural skills when it comes to beautifying anything she touches.
When she got in the Philippines, she trained her beauty specialists herself with the knowledge she acquired from one of the safest and pioneers of the said technology and is very much ready to make it a point to make each and every Filipina look their best all the time!
So first, Ms. Klarisse outlined my brows using an eyebrow pencil
and measured it using a string of thread.
After we've agreed with the final shape of my brows,
Her assistant applied a topical anesthesia on my eyebrows
and covered it using a plastic wrap for 30 minutes.
After 30 minutes, they wiped off the anesthesia.
and started doing the procedure.
There are not using any machine in the embroidery.
There's a metal hand tool used for the embroidery,
Ms. Klarisse carefully drawn hairline strokes on my brows using the hand tool
dipped with a light brown color pigment.
It was a step by step process until she filled in the whole eyebrows.
I'm amazed that there's no pain at all.
My blogger friends were asking me all the time if it hurts
and even up until the end of the treatment, I haven't feel any pain.
Below is the photo after the procedure.
It looks super natural, It looks like i have an eyebrow make-up.
Her assistant, applied some color pigment on my eyebrows.
They applied it so that the color pigment will last more longer.
After the whole treatment, my brows became really really darker
but they have informed me that after a couple of days it will start peeling off
to reveal the natural color.
So here's my journey..
Expect a temporary dark eyebrows after the eyebrow embroidery.
All you have to do is balance the dark eyebrows with an eye makeup.
I applied some eyeliner and red lip color to make it look balanced.
After a week, it started to peel off.
Yes i know it looks really awful.
My friends like "Yikes! What happen to your brows?!"
This is really the hardest part for me cause aside from it doesn't look good
and it's different to hide, It cause me a lot of dermatitis around my eyebrow area because
after the treatment you are not allowed to wash your eyebrows for a week,
By the way, it's because i really have a sensitive skin, so if your skin is really healthy
there would be no problem. It was also a little bit itchy, i am really tempted to scratch it off but i can't. I admit that i really got scared and i asked them if it's normal and they said that it really is.
I've waited for another week again until it was peeled off.
Here's the photo of what it looks like after the peeling process.
As you can see, it revealed a natural light color.
It's because 70% of the color pigment was removed.
They have informed me that after several weeks it will became more naturally darker.
Even though it looks very light, you can really see some changes compared with my natural brows.
I've decided to wait for another more week . . .
'
Eventually, it became naturally darker!
I really love the result of the eyebrow embroidery!
It really really looks natural! Right guys?
Compared with my real eyebrows, my eyebrows now became more thick and defined.
I never regret that i have tried the Eyebrow Embroidery!
By the way, they informed me that the true effects will show up after 4-6 weeks.
So there's a tendency that my brows will be more beautiful.
The vegetable pigment used on my brows are semi permanent so
they need to retouch within a year.
I would like to thank The Eyebrowdery and PMCM Events
for this wonderful opportunity. Every girls dream is to be more beautiful.
Now that dream turned into a reality!
If you're like me who dreamed to have a beautiful brows,
maybe this is the answer to your dreams.
It's very safe and effective!
The Eyebrowdery is just waiting for you :)
Visit The Eyebrowdery
Unit 201 Fox Square Building 53 Connecticut St.
Northeast Greenhills 1502 San Juan City Philippines
For events and marketing/PR email: pmcm.events@gmail.com
Hi loves, i wanna ask something?
What are your regular make-up routine for your everyday look?
Us girls wants to look beautiful not just for a second,
a minute or even an hour.
We all want to look good the whole day.
That's why there is makeup to help us.
Remember that makeup enhances our natural beauty,
it lessens and hides some of our imperfections
but not all makeup products are good for your skin
so it's better to check all the products that you are using.
Makeup is nothing without the right application.
So start watching makeup tutorials and read some beauty makeup tricks.
Now i want to share my beautiful everyday look with the help of Maybelline.
I've been using Maybelline products for years now and
i must say that their products are really good.
I have used a different makeup brand before and it causes a lot of major breakouts.
Maybelline products are non-comedogenic that's why it's safe for our skin.
You don't need a lot of makeup just to achieve the beautiful everyday look.
When we say "everyday look" it must be more natural.
So you don't need to put a lot of makeup.
Here's my everyday look.
All we need is three (3) things to achieve this natural look
MAYBELLINE WHITE SUPER FRESH
(NO TOUCHUP POWDER FOUNDATION)
*Natural 03 Shade* MAYBELLINE THE HYPERCURL VOLUM EXPRESS
(WATERPROOF)
MAYBELLINE BABY LIPS COLOR LIP BALM
*Berry Crush*
First you need to apply the foundation all over your face up until your neck.
Remember not to apply to much.
As you can see, it lessened the redness of my pimple marks.
Left:
Bare Face
Right:
With Maybelline Super White Fresh
After applying the foundation, you need to have an eye makeup.
To keep the natural looking look, we will only apply the Hypercurl Mascara.
Mascara is very important especially for girls who have a thin lashes just like me.
We need the mascara to make our eyes look more alive and glowing.
I super love the Maybelline Hypercurl Mascara!
It makes my lashes look longer and thicker.
Before, i really hate applying mascara because it leaves a panda looking eyes
But when i tried this Hypercurl mascara, i started loving the mascara.
It doesn't leave any smudge at all plus my eyes weren't irritated.
Just a simple tip for you girls, you need to coat both sides of your lashes
(top & bottom) to make it look more thicker.
You can also curl your lashes from root to tip to reveal more volume.
You can get the Maybelline Hypercurl Mascara for only P249 until June 12.
Get yours now loves! It's really worth it.
Lastly, apply the Maybelline Baby Lips in berry crush
This Baby Lips lip balm is really perfect for a natural look.
It gives our lips a soft looking pinkish look that makes it more beautiful and natural.
Final look..
Now you know how to achieve a beautiful everyday makeup look with Maybelline.
Try to do it on your own girls! I just did my makeup for 5 minutes.
If you want to know the latest updates about Maybelline New York
